Selfridges, renowned for its luxurious shopping experience, has recently unveiled its latest beauty concession for 111Skin. This project showcases the brand’s mastery in merging functionality and sophistication, with the design embodying the quality that Selfridges is known for. At the heart of the project lies the utilisation of COTECH coatings, a revolutionary solution selected for its robustness and innovative features.
Preparation and Application of COTECH
The process began with the dedicated team meticulously preparing the concession counter for the application of COTECH’s specialised coating. Photos taken during this phase show the team calibrating equipment and ensuring every surface was ready for the process. This preparation was key to guaranteeing the coating would perform optimally once in place.
The application of COTECH brought the concession counter to life. The selected coating prioritised durability and aesthetics, ensuring the new beauty counter could withstand daily wear and tear while remaining easy to clean and maintain. The robust surface properties of COTECH, combined with its sleek finish, made it the perfect choice for a high-traffic retail environment like Selfridges.
The Finished Result
Once the COTECH coating had been applied and dried, attention turned to completing the space. Early on Monday morning, the final touches were added, and equipment and seating were installed. The finished article, illustrates a seamless blend of beauty and practicality. The concession counter radiates elegance while maintaining the resilience needed for a bustling retail setting.
Our team were able to attend and carry out the installation before the store opened to avoid any disruption to the store or its shoppers, this shows how our team can be flexible and we work around you and your busy operations.
The inclusion of COTECH coatings has ensured that the 111Skin beauty concession achieves a perfect balance between high-end design and functional durability. Its robust nature provides long-term protection against damage, while its easy-clean properties make it effortless to maintain, meeting the utmost hygiene and aesthetic standards demanded by both 111Skin and Selfridges.
Why COTECH?
COTECH was chosen due to its advanced performance capabilities, which were particularly suited to the requirements of this project. Its robustness ensures that the surfaces remain in pristine condition despite constant usage by staff and customers. Furthermore, the easy-clean attribute of COTECH coatings is essential for maintaining hygiene in a beauty environment while minimising cleaning time, a benefit that is both practical and efficient for Selfridges’ operations.
The team at Selfridges recognised the value COTECH brought to the project, addressing the unique challenges presented by a luxury beauty concession. The combination of superior functionality and aesthetic appeal proves why COTECH coatings are becoming a go-to solution for high-profile retail projects.
The successful integration of COTECH coatings in the Selfridges 111Skin beauty concession highlights the importance of collaborating with innovative material solutions. The project, completed on schedule in the early hours of Monday morning, represents the commitment to precision and excellence by everyone involved. It also underscores the role COTECH plays in contributing to modern, durable, and stylish retail spaces.
For more information about COTECH coatings and their benefits, contact us.
