COTECH Coatings have been proud to collaborate with Marks & Spencer on a high-profile project involving the application of our advanced COTECH Clear Coat to a series of Estee Lauder skincare counters.
These counters, designed to elevate the customer experience and reflect the premium quality of the Estee Lauder brand, were destined for installation across multiple M&S stores nationwide. Among the first to showcase the finished counters was the M&S store in Bluewater Shopping Centre, one of the UK’s busiest retail destinations.
The project presented a unique opportunity to demonstrate the versatility and performance of COTECH Clear Coat in a demanding retail environment. The counters themselves featured a combination of high-end materials, intricate design elements, and branding finishes that required a protective solution capable of preserving aesthetic integrity while offering long-term durability. COTECH Clear Coat was selected for its exceptional clarity, resistance to wear, and ability to enhance the visual appeal of surfaces without compromising texture or tone.
Working closely with the design and installation teams, COTECH Coatings ensured that the coating process aligned with the tight timelines and quality expectations set by both Marks & Spencer and Estee Lauder. The counters were prepped and coated in a controlled environment to guarantee consistency across all units. Each surface was treated with precision, allowing the Clear Coat to bond seamlessly and deliver a flawless finish that would withstand the rigours of daily use in a busy retail setting.
One of the key challenges of the project was maintaining the brand’s luxury feel while ensuring the counters remained practical and easy to maintain. Estee Lauder’s visual identity relies heavily on clean lines, luminous surfaces, and a sense of understated elegance. COTECH Clear Coat played a crucial role in achieving this balance. Its non-yellowing formula preserved the brightness of the materials, while its protective properties ensured that the counters would resist scratches, smudges, and chemical exposure from skincare products.
The Bluewater Shopping Centre installation served as a showcase for the project’s success. Customers visiting the store were greeted by sleek, gleaming counters that invited interaction and reflected the high standards of both M&S and Estee Lauder.
COTECH Clear Coat is engineered for longevity and effortless maintenance, making it an ideal choice for high-traffic retail environments like M&S. Its durable formulation provides a resilient barrier that protects surfaces from everyday wear and tear, ensuring that counters retain their pristine appearance over time. The coating’s smooth, non-porous finish resists buildup from skincare products and environmental contaminants, allowing for quick and easy cleaning with minimal effort. This combination of lasting protection and low-maintenance care helps preserve the counters’ premium look while reducing upkeep demands for store staff. The counters continue to roll out across other M&S locations, elevating the in-store experience for customers.
COTECH Coatings looks forward to future collaborations that build on this success and continue to redefine what’s possible in surface protection and enhancement.
