Coatings Tech has been a leading name in protective coatings for over a decade, providing innovative solutions that enhance durability, sustainability, and aesthetics across various industries. With growing emphasis on sustainability and long-term maintenance reduction, Coatings Tech’s products are increasingly specified early in the planning stages for new buildings and refurbishments.
With this application to the Broadwick Soho Hotel, its exterior continues to radiate its art deco charm, remaining vibrant in London’s urban setting without succumbing to weather-induced deterioration.
London’s Broadwick Soho Hotel is an independent boutique hotel designed to embody the glamour and energy of the West End while ensuring impeccable service and comfort for guests. A key challenge in maintaining the hotel’s luxurious aesthetic was preserving its dazzling design elements both inside and out. Coatings Tech played a vital role in safeguarding these surfaces while supporting the project’s sustainability goals.
Broadwick Soho is a striking presence in London’s trendy Soho district, designed by ICA Architects and Martin Brudnizki Studio. Known for their work on prestigious brands like Marriott, Hilton, and Harrods, the designers aimed to create a hotel that blends opulence with practicality.
The building’s exterior showcases art deco-inspired facades featuring sparkling glazed bricks, bronze panelling, and golden cornice details. Maintaining these stunning features in a bustling urban environment posed challenges, particularly regarding pollution, dirt accumulation, and long-term wear.
Inside, the hotel’s Flute bar, a top-floor spectacle, exudes extravagance, featuring a luminous onyx bar top, brass fittings, and swing doors that set the tone for a high-energy atmosphere. However, the frequent interaction of guests with these premium surfaces meant fingerprints, smudges, and scuff marks were inevitable.
Recognising these challenges, the project team turned to Coatings Tech for solutions that would maintain Broadwick Soho’s pristine appearance while minimising upkeep efforts.
Coatings Tech’s Solution: Preserving Aesthetic & Functionality
Exterior Protection: Keeping Soho’s Sparkle Intact
To ensure the bronze panelling and gold cornices retained their brilliance without extensive cleaning, Coatings Tech applied Cotech Clear Coat Easy Clean, a hydrophobic protective layer designed to repel pollutants, grime, and environmental wear. This coating facilitates self-cleaning, reducing the frequency of manual intervention while preserving the hotel’s glamorous façade.
With this application, the Broadwick Soho’s exterior continues to radiate its art deco charm, remaining vibrant in London’s urban setting without succumbing to weather-induced deterioration.
Interior Protection: Enhancing Durability & Sustainability
Inside the hotel, attention turned to high-contact surfaces, particularly in Flute bar’s luxurious décor. Coatings Tech applied its advanced protective coatings to:
- Brass accents on the bar’s foot rail, shelving, and swing doors.
- Lighting fixtures and decorative metalwork.
- Hand-contact areas prone to fingerprints and dirt accumulation.
These treatments included anti-fingerprint technology, allowing surfaces to repel stains and remain effortlessly clean. This innovation eased the burden on the hotel’s housekeeping teams, enabling swift, discreet maintenance without compromising guest experience.
Sustainability Benefits & Long-Term Impact
Beyond aesthetics, Coatings Tech’s protective applications aligned with Broadwick Soho’s commitment to environmentally responsible hospitality. By extending the lifespan of treated surfaces and reducing the need for harsh cleaning chemicals, the coatings contributed to:
- Reduced reliance on non-renewable resources by preventing premature wear and replacement.
- Minimized water consumption in cleaning cycles.
- Lower maintenance costs due to extended durability of finishes.
These benefits extend beyond individual projects, when replicated across the hospitality sector, the cumulative effect of water savings, reduced material waste, and enhanced sustainability is substantial.
Broadwick Soho’s collaboration with Coatings Tech showcases the power of surface protection in luxury hospitality. By integrating advanced coatings into the hotel’s design and maintenance plan, the project achieves its goal of balancing glamour with practicality.
The result? A visually stunning, sustainable, and low-maintenance hotel, where every detail continues to shine, just as intended.
